Opportunities on social media limitless, if well utilised – Content creator

A content creator, Oluwatosin Kupoluyi, popularly known as Xtreme, says opportunities are limitless on social media if properly utilised.

Kupoluyi said this in an interview with the News Agency of Nigeria (NAN) on Thursday in Lagos.

According to him, social media has been helpful but users need to be well grounded and able to carve a niche for themselves online.

He said that online platforms like YouTube and Facebook helped in projecting his drama series, ‘Half-Sisters’, to the local and international scene.

“These platforms have become indispensable tools for promoting and projecting Nigerian drama series, helping them gain recognition and subscribers both locally and internationally.

“Platforms like YouTube, Facebook, offer opportunities for monetisation through advertising revenue, sponsorships, and merchandise sales. This can be a valuable source of income for the creators and production team,“ he said.

According to him, he came up with his own online entertainment channels like Xtreme Comedy TV and Xtreme Studios, where he creates contents that push his brand.

“Also, there is Xtreme Experience, which is just my wedding and events page and content on YouTube and Facebook.

“It’s been great because back in the days, you will need to go look for a promoter or TV content provider to come buy your show, you needed a large sum of money to buy airtime to show your drama series.

“But now things have changed with digital platform, such as Facebook, YouTube, Instagram and others.

“I had a drama production called the ‘Chronicles of Solo’, I intended to put it just on cable network but then it transcended beyond my expectation when I uploaded it on social media, especially YouTube and Facebook.

“So, I decided to put ‘half-sisters’ on my social media platforms also.

“This has helped the series reach viewers far beyond Nigeria’s borders, potentially attracting fans and subscribers from different countries,” he said.

He said ‘Half-Sisters’ is a story of four sisters of the same father but from different mothers, and in a bid to take the children out of the drama going on with their mothers, their father puts them in one of his houses to live together so that they can bond.

“But they ended up having their own fights and banters due to different tribes, lifestyle, relationships among other things.

“We are currently working on seasons three and four,“ he said.