DOLA to redefine Nigerian jewellery market

DOLA, a luxury jewellery brand that celebrates African craftsmanship through contemporary, high-end designs, has partnered with Iro Lagos to redefine the Nigerian market.

Eyitemi Adeniyi, founder of DOLA, disclosed this in a statement in Lagos on Sunday.

Adeniyi said that DOLA was returning to the Nigerian market with an exclusive retail partnership with Iro Lagos, a premier concept store, known for promoting the best in local and international fashion.

She said the collaboration was set to transform the Nigerian market, offering shoppers an exclusive opportunity to experience DOLA’s African-inspired jewellery.

She noted that DOLA’s presence at Iro Lagos signalled a significant shift in the Nigerian luxury goods space.

“Returning to Nigeria is personal. Our brand was born here, and this partnership with Iro Lagos represents a full-circle moment, as we reconnect with the very audience that first inspired our journey,” she said.

According to her, DOLA has earned international recognition for blending cultural heritage with contemporary designs.

She said the brand would now provide Nigerian consumers direct access to its signature pieces, including the popular Abidi (Alphabets) Necklace.

She explained that the partnership affirmed the growing demand for luxury products rooted in African craftsmanship and speaks to DOLA’s commitment to re-establishing itself in the Nigerian market.

She noted that as part of its homecoming, DOLA planned to expand its engagement with the Nigerian fashion community, by collaborating with local artisans and indigenous manufacturers.

“This initiative aims to integrate international design standards with Nigeria’s rich creative economy, enhancing the value of homegrown luxury products.

“It will provide customers with access to a distinctive range of jewellry pieces that harmonise traditional African art with modern aesthetics.

“With this partnership, DOLA positions itself at the forefront of Nigeria’s evolving luxury sector, catering to sophisticated shoppers, who value high-quality craftsmanship and innovative designs,” she said.