Google empowers 15 Nigerian SMEs with N75m

Google has empowered 15 small and medium businesses (SMBs) under its Hustle Academy with a sum of N75 million.

The country director of Google West Africa, Mr. Olumide Balogun, said this at the Google Hustle Academy graduation on Thursday in Abuja.

Balogun said the event was also to celebrate not only the 5,300 graduates but also the 10,000 businesses across Africa and 4,400 businesses in Nigeria that have been empowered so far by the academy.

He said that a combination of financial assistance, mentorship, and business tools would empower the Nigerian SMBs.

“We are hopeful that this fund will further empower them to succeed and drive economic growth, creating jobs and opportunities for all Nigerians,” he said.

The country director said the graduates and fund recipients represent a diverse array of industries with unique stories and visions for the future.

He said that in spite of the challenging environment, small and medium enterprises (SMEs) would still excel with the right tools, knowledge, and funding.

According to him, the passion and resilience shown by these SMEs are truly inspiring.

‘’The Hustle Academy is a testament to what focused training and resources can achieve.

‘’We are not just celebrating their graduation today; we are recognising their potential to reshape and invigorate the Nigerian business landscape,” he said.

The Head of Brand and Reputation at Google, Mojolaoluwa Aderemi-Makinde, while presenting the 15 beneficiaries said they represent the six geopolitical zones in Nigeria.

Aderemi-Makinde said the selection of the 15 recipients followed a rigorous and careful process from 1,000 applications by a seasoned panel of private, government, and trainers.

She said the fund was not about Google but the impact it would create on the economy.

In his keynote address, the Director-General of the Small and Medium Enterprises Development Agency (SMEDAN), Mr. Charles Odii, commended the graduates for their commitment throughout the programme.

Odii announced the onboarding of the Google Hustle Academy into SMEDAN licenced business development service providers.

He described SMEs as the lifeline of the economy, with 96 percent of businesses in Nigeria contributing over 49.78 percent to the gross domestic product and creating jobs for over 59 million people.

‘’Whatever is learned at the academy falls on the SMEs to go out there and reduce the high rate of unemployment in Nigeria,” he said.

The Senior Special Assistant to the Vice President on Job Creation, Mr. Tola Adekunle-Johnson, attributed youthful unrest in the country to unemployment.

Adekunle-Johnson said the federal government would work with anyone or any group that creates jobs for the teeming population.

Supreme News reports that the recipients cut across various industries.

The recipients include Ifeoma Augusta Anselem of Rae’s Clothing, Femi Bolaji of Wauley Projects Ltd., Nafisa Sabo of Pinch N’ Dash, and Funmilola Agbayewa of Segunfunmi Foods Nigeria Limited.

Others were Chigozie Bashua – The Nut Place Ltd., John Samuel Andefiki – Kita Farm, Hussaini Aliyu Baba – Lead Way Family Poultry, Aminu Abdulkarim – A.A.K. Shoes and Constance Edesiri – Stance Fashion Empire, among others.

One of the fund recipients, Agbayewa said the Hustle Academy had equipped them with vital business knowledge and experience that would help in the growth and development of their business.

Agbayewa, a cancer survivor, said the fund would be invested in her cancer centre foundation to address the needs of cancer patients

Supreme News reports that Hustle Academy is designed to address specific challenges faced by SMBs in Africa and offers practical skills and resources to help these businesses grow.

The Hustle Academy Fund is a testament to the resilience and innovation of Nigerian small businesses, which are the backbone of our economy.