Google highlights AI-powered tools for digital advertising campaigns

Google on Tuesday highlighted five artificial intelligence-powered creative tools to help elevate digital advertising campaigns.

Communication and Public Relations Manager of Google West Africa, Mr. Taiwo Kola-Ogunlade, said in a statement that the tools would empower marketers to uncover hidden insights that could enable them to stay ahead.

Supreme News reports that the advent of artificial intelligence has led to serious improvements in creativity across all sectors.

The potential economic benefits of generative AI include increased productivity, cost savings, new job creation, improved decision-making, personalisation, and enhanced safety.

Kola-Ogunlade highlighted the tools as: advancedreporting, AI-powered image editing, generative AI for asset creation, streamlined access, and seamless integrations with creative platforms.

According to him, advanced reporting improves transparency, puts one in control, and allows for making data-driven decisions that will optimise campaigns for maximum impacts.

“Google Ads now offer AI-powered image editing tools that put the power of creativity at one’s fingertips, remove unwanted objects, add new elements, expand backgrounds, and even crop images to different aspect ratios.

“It also accelerates asset creation with generative AI. This powerful tool leverages AI to generate high-quality images in a flash.

“This streamlined workflow saves you time and eliminates unnecessary clicks, allowing you to focus on what matters most: crafting compelling campaigns.

“Collaboration is key to success, but it can be challenging when your creative team uses different platforms,” he said.

Kola-Ogunlade said that Google Ads had partnered with leading creative platforms like Canva, Smartly, and Pencil to bridge the gap.

He also expressed Google Ads commitment to providing marketers with the tools they need to thrive in the digital age.

The communication manager said that these new features, powered by AI with a focus on user experience, offered endless opportunities to elevate campaigns, captivate audiences, and achieve marketing goals.