Spotify releases documentary on evolution of Eswatini artiste, Manana

Spotify, an online streaming platform, has announced the release of a documentary on the evolution of Eswatini-born musical virtuoso Ndumiso Manana, popularly known as Manana.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, disclosed this in a statement on Friday.

Okumu said Manana, a standout Spotify RADAR Africa artist, marked a significant milestone with the release of his musical album, “Our Broken Hearts Mend," on Aug. 16.

She said this poignant album, which also featured on Spotify’s RADAR Africa playlist, served as the final chapter in his musical trilogy and the culmination of his poetic journey.

According to her, the album explores themes of heartbreak, healing, and the transformative power of love.

Okumu said Spotify was also thrilled to announce the release of an accompanying documentary, offering an intimate look into Manana’s creative process and the inspiration behind his music.

“This documentary provides fans with a deeper understanding of the artist’s journey and the evolution of his artistry.

“Manana’s remarkable talent has earned him numerous accolades, including a Grammy Award for his contribution to Burna Boy’s acclaimed album “Twice As Tall” and a South African Music Award (SAMA) in 2023.

“With ‘Our Broken Hearts Mend’, Manana solidifies his position as a leading voice in the global music scene.

“Manana’s musical genius shines through in “Our Broken Hearts Mend,” as he seamlessly blends genres, creating a sonic tapestry that is both captivating and emotionally resonant.

“The album reflects his diverse influences and showcases his ability to effortlessly traverse musical boundaries,” she said.

According to her, “Our Broken Hearts Mend” completes the narrative arc that began with his debut solo release, “In The Beginning Was The End,” and continues with ”But Could The Moments In Between?”.

She said Manana’s music resonated with audiences worldwide, capturing the complexities of human relationships and the universal experiences of love and loss.

Okumu noted that South Africa, the United States of America, Nigeria, Kenya, and the United Kingdom were the top countries that listened to Manana’s music.

According to her, it was observed that 28 per cent of adults aged 23 to 27 formed his audience in the last 28 days, while 26 per cent of the Gen Z aged 18 to 24, and 23 per cent of age 28 to 34 listen to Manana’s music.

“Manana’s audience is slightly male-dominated, with 50 per cent male and 45 per cent female listeners,” she said.

In response, Manana said, “it is a privilege to be a part of the Radar programme. Years and years of releasing music has brought us to this point and the timing couldn’t be better.

“To be chosen for the programme is both humbling and affirming.”