Celebrity Big Brother UK reboot launches to 2.8m viewers

The return of “Celebrity Big Brother’’ to UK screens debuted to 2.8 million viewers, broadcaster ITV has said.

The reboot of the reality show saw stars including Sharon Osbourne, Louis Walsh, and Fern Brittojoin Princess Kate of Wales’ uncle Gary Goldsmith in the house.

It peaked at 3.2 million viewers across all devices, according to overnight ratings.

The celebrity version of “Big Brother’’ follows the rebooted civilian iteration, which launched on ITV in October 2023, after it was axed by Channel 5 amid a ratings slump in 2018.

Goldsmith, who is the younger brother of Kate Middleton’s mother, said he hoped to show his “fun, caring, and devilish” side on the show and not the “villain” he was portrayed as.

He is one of the contestants in danger of eviction after Osbourne chose three housemates who made the “worst first impression.”

Former “X Factor’’ judges Osbourne and Walsh, who appeared on the ITV show alongside Simon Cowell for many years, reunited on TV as they became the first stars to enter the house and were tasked with a “secret mission.”

The pair were given a “secret lair” to judge the celebrities as they entered the house.

Later, Osbourne was tasked with choosing three to place in the “danger zone” at risk from the first eviction.

They also chose “Ibiza Weekender’’ star David Potts and British TV presenter Zeze Millz.

Tuesday’s episode would see Osbourne choose one of the three housemates to automatically face the public vote this week.

Also among the housemates are “Strictly Come Dancing’’ professional Nikita Kuzmin, “Love Island’’ winner Ekin-Su Culculoglu, and “Coronation Street’’ star Colson Smith.