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Customs boss bags PR Impact award

Supreme Desk
21 May 2024 2:14 PM IST
Customs boss bags PR Impact award
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The Comptroller-General of Nigeria Customs Service, Adewale Adeniyi,(right), receiving an award of excellence for his 100 days of impactful Public Relations, at the 2024 SABRE African Public Relations Association (APRA) Award, and Annual conference held at Côte d’Ivoire.

Supreme News reports that the SABRE awards, which started in 2017, recognise excellence in public relations, engagement, credibility, and relationship building.

The Comptroller General (C-G) of the Nigeria Customs Service (NCS), Adewale Adeniyi, has bagged a Public Relations (PR) impact award.

Adeniyi was presented with an award of excellence for his 100 days of impactful PR at the 2024 SABRE African Public Relations Association (APRA) Award and Annual Conference held in Côte d’Ivoire.

Supreme News reports that the SABRE awards, which started in 2017, recognise excellence in public relations, engagement, credibility, and relationship building.

In a statement issued by NCS’s Spokesperson, Abdullahi Maiwada, on Monday in Abuja, he quoted the C-G, saying that the feat was an inspiration for him to do more to reposition customs for effective service delivery.

Maiwada said that bagging the SABRE award was a demonstration of attaining the highest level of creativity, integrity, and effectiveness in both public relations and governance.

“It is the largest continental awards competition for the public relations industry in Africa,” he said.

He said that the C-G has expressed confidence that APRA will continue to grow stronger in driving professionalism in the PR sector.

He quoted the C-G, saying,I am very grateful for this recognition, but I hope that this will inspire us in NCS and provide impactful leadership in governance in Nigeria.”

Supreme News also reports that the C-G is a fellow of the Nigerian Institute of Public Relations (NIPR) and an active member of the African Public Relations Association (APRA).

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